In this study of visual communication; students work on concept development, typography, layout and general graphic techniques, and apply the principles of design to a series of projects that combine type and image.
PACKAGING
The design and production of a variety of two-dimensional, printed matter and an examination of materials and processes as they relate to the manipulation of forms for packaging, with emphasis on conceptual thinking as it relates to creative solutions.
Packaging Design
This course will focus on introducing the principles of packaging design. Students will be exposed to the marketing, environmental and legal issues that impact the design of packaging. They will also gain an understanding of universal design principles and concepts, through the exploration of case studies, class projects and field research. Issues specific to package design such as display environment, 3D form and consumer relationships are presented through lecture, case study and individual projects. The course will involve the construction of models, graphic solutions and the execution of final prototypes.
Objectives
- To gain an understanding and appreciation of packaging design terminology and history.
- To develop an understanding of the design process for multi-plane volumes and the procedures of package and carton construction.
- To experience the dynamics of designing for point-of-purchase advertising.
- To discover the procedures and limitations in designing for a particular product: safety, aesthetics, marketing potential, ‘machinability’, and construction.
- To be aware of the demands made on packaging as they relate to branding, marketing, environmental, safety and cost requirements
- Teacher: Allan Lowe