This course provides students with knowledge of basic marketing principles. It explains what is marketing, discusses the marketing environment, micro and macro environment, managing marketing information, consumer behaviour, marketing strategies and mix, product development and the product life cycle, strategies, segmentation and target markets, pricing, the marketing channels and supply chain and finally the marketing plan. Students who pursue this course are provided with knowledge of all the main principles of market.
- Teacher: Shauna Marshall
- Teacher: Jane McCollin