Trident Learning

COURSE DESCRIPTION

This course is designed to develop the students knowledge of the strategic and operational management of large and small business organisations. Learners will explore strategies for growth, product development and marketing and gain an awareness of how these strategies are developed, implemented and continuously monitored. Learners will also gain an understanding of the external and internal environmental factors which can negatively or positively affect a business’s strategic plan.

COURSE OBJECTIVES

This course is designed to enable students to:

1. Recognize the importance of small business in an economy such as Barbados and understand why and how businesses become large.

 2. Appreciate that there are factors which can have an impact on business’s strategies both internally and externally and understand the need for analysing these factors.

3. Understand the role of management in formulating strategy and operational management.

4. Understand the processes by which strategies are developed to create and market new products.

INSTRUCTIONAL METHODS

Lectures, demonstrations, case studies, performance tasks, field trips, feasibility study.

STUDENT ASSESSMENT/EVALUATION:

Coursework                                        40% 

In class tests and quizzes 

Project/Case studies  

Final Exam                                           60%

TEXTBOOK AND PRIMARY REFERENCES: Hall D, Jones, R., Raffo, C., and Anderton A. (latest edition) – Business Studies