Trident Learning

This course provides students with knowledge of basic marketing principles. It explains what is marketing, discusses the marketing environment, micro and macro environment, managing marketing information, consumer behaviour, marketing strategies and mix, product development and the product life cycle, strategies, segmentation and target markets, pricing, the marketing channels and supply chain and finally the marketing plan. Students who pursue this course are provided with knowledge of all the main principles of market.

This course provides students with knowledge of basic marketing principles. It explains what is marketing, discusses the marketing environment, micro and macro environment, managing marketing information, consumer behaviour, marketing strategies and mix, product development and the product life cycle, strategies, segmentation and target markets, pricing, the marketing channels and supply chain and finally the marketing plan. Students who pursue this course are provided with knowledge of all the main principles of market.

This course provides students with knowledge of basic marketing principles. It explains what is marketing, discusses the marketing environment, micro and macro environment, managing marketing information, consumer behaviour, marketing strategies and mix, product development and the product life cycle, strategies, segmentation and target markets, pricing, the marketing channels and supply chain and finally the marketing plan. Students who pursue this course are provided with knowledge of all the main principles of market.

This introductory course provides the conceptual framework for the other marketing courses in this programme. It examines the concept of marketing as exchange and explores the interaction between buyer behaviour and marketing principles within the context of the marketing environment.

Marketing communications is one of the elements of the firm's marketing mix and, by extension, an element of its marketing strategy.  This first course in marketing communications explores the nature, environmental context and role of marketing communications with emphasis on advertising and publicity.

This capstone project entails the preparation of a suitable marketing plan for a product, small business, industry, person, event or charity.  Its purpose is to help students integrate knowledge gained throughout the programme and to act as an indicator of whether the student has achieved the knowledge and skills specified in the programme.  Hence, the project is not a mere literature review or an extended essay.  Consequently, it must demonstrate the students’ grasp of a diverse range of business knowledge as well as a mastery of research, analytical and persuasive written presentation skills.

This course, a sequel to MKTG 205, deals with the statistical analysis of marketing research data and the preparation of marketing research reports.  Participants are introduced to basic descriptive and inferential statistics and their application to the analysis of marketing research studies.  Students are expected to participate in a live research project in order to complete this course.