The dynamic global economy of the 21st century demands that strategic planning be a requisite system-wide activity in the quest for business success in both commercial and non-commercial organizations. This course examines three main categories of strategies: corporate, competitive and functional. The different types of strategic tools of analysis; S.W.O.T., competitive, company industry, portfolio and knowledge analysis are emphasized. A critical component of this exposure will be the production of a business plan for a new business.
- Teacher: Richard Knight